Good Ideas
Rhino Rugby has engaged ENS for several years
working across its sponsorship and licensee
portfolio. Consequently the agency was
handed the brief to promote Rhino’s involvement
with the RaboDirect Pro12 tournament as the
Official Ball Supplier.
ENS advised focusing the ball’s key assets,
namely its attractive design and performance
levels. These were then captured in an iconic
photograph and distributing it to all relevant
news outlets as a rights free image.
In addition, the agency issued a press release
which included endorsement of the ball’s
performance from leading kickers Chris
Patterson and Stephen Jones.
Finally, the agency also created a Rhino goods
package for media to use free of charge for
competitions and reader offers.
Great Connections
As well as securing trade and sports media
coverage of the announcement of Rhino’s commercial
involvement in the tournament, ENS negotiated
over 20 media features in the week following
the announcement.
Outstanding Results
ENS’ work ensured that 6 million people saw
the announcement in the seven days following
the sponsorship launch.
Since then, the Rhino ball photograph has been
used extensively across a range of sports trade
and consumer media – including as the key image
for the announcement of other tournament sponsors.
