Crisis PR
ENS has handled just about every type of
crisis - although often we can’t talk about
them!
It is tempting to believe that scandals
will eventually go away but sadly that isn’t true.
Some prior planning, even for relatively minor
issues, can help protect a team, a player or a
brand’s reputation - but most importantly, the
bottom line. With so much at stake don't risk
not managing an issue properly.
Prepare
When time is short and things are going
smoothly, planning for a crisis isn’t a
priority – but it should be. If the worst does
happen, lack of planning means it is
difficult to act quickly and with authority
so a small error escalates into a PR disaster.
With loss of reputation comes loss of income
so ultimately the major victim of poor planning
is the bottom line.
Work with ENS and our crisis planning
service will ensure you are well prepared
and media-ready.
Respond
Time is in very short supply when a crisis
occurs so you cannot afford to make a
mistake – but if you haven’t prepared then
you are highly likely to.
Call ENS and the chances are we have seen
what you are facing many, many times before
so we can give you good advice quickly. Sign
up to our 24/7 service and whatever the problem,
whatever the time, someone will be on hand to help.
Rebuild
The story may drop out of the press but you
still face the job of turning round your
reputation in the minds of the public.
The good news is that there is plenty you
can do to achieve this and ENS will be delighted
to help.
